Björn Ceder

Vår vän Björn Ceder is an experienced creative director and photographer based in Sweden. He is inspired by slow living, architecture, nature, travel, fashion, and food.

Björn’s passion for photography has taken him around the world. He has a goal of visiting some of the world’s most beautiful places across all continents – off the main tourist routes and the traditionally luxurious destinations. Through his images, Björn shares a new form of luxury in the minimalist, the frugal, and in letting things take their time – thought processes, cooking, conversations, or reading. His work exhibits simplicity, beauty, and a kind of saturated calmness.

He says, “The luxury of minimalism – when good ideas are stripped from unnecessary things – is very much like the luxury of taking the time to put together a puzzle,” he says. “It compels you to gather your thoughts and catch up with loved ones. Maybe while enjoying some music. A zen experience!”